Under Armour Logo THE OFFICIAL APPAREL & FOOTWEAR BRAND FOR THE ALLIANCE FASTPITCH

Under Armour Logo

THE OFFICIAL APPAREL & FOOTWEAR BRAND FOR THE ALLIANCE FASTPITCH

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Under Armour was founded 25 years ago with a singular mission—making athletes better. Whether it’s cleats that give you more traction but feel lighter, or shirts that keep you cooler so you can stay at your peak longer—everything we make will give you an edge on the field. We’re incredibly excited to partner with Alliance Fastpitch to work with and give these elite athletes the innovative gear they need to keep driving the game forward.

POWERING THE BEST

Under Armour’s partners comprise the best of every major sport and appear on the world’s biggest stages. Our diverse roster is united by excellence and by a relentless drive to keep getting better. They think like underdogs even when they’re hoisting trophies and winning medals, because they know that success today doesn’t guarantee success tomorrow. Like our company, they’re resilient and hardworking, always looking for an edge, and they never quit. As soon as they reach the next level, they strive to go beyond. And Under Armour helps them do it.

Alliance All-Star Game

The Alliance All-Star Game will be Powered by Under Armour. Every athlete in the Alliance All-Star Game will be provided with head-to-toe Under Armour apparel and footwear including packages for training, competing, and recovery.

Under Armour is the exclusive apparel and footwear brand for the Alliance Fastpitch and will provide Alliance members with unique benefits beginning this summer. Under Armour will have a strong presence at every Alliance Fastpitch Championship Series (AFCS) location this summer including a full brand activation in Oklahoma City at the 16U and 18U AFCS. Under Armour will have a dedicated player’s lounge, recovery zone and apparel and footwear will be on sale at all AFCS locations.