Alliance Fastpitch and DICK’S Sporting Goods partner to elevate the player experience at Alliance Fastpitch National Championships

By jess

AFP X DSG Twitter



Tuesday, July 9 – The Alliance Fastpitch is pleased to announce a new partnership with DICK’S Sporting Goods to serve as the Official Sporting Goods Retailer of the Alliance Fastpitch and the presenting partner of the AFCS Player’s Experience.


The collaboration between Alliance Fastpitch and DICK’S Sporting Goods exemplifies both organization’s commitment to promote and empower female athletes and youth fastpitch. DICK’S believes that sports have the power to change lives and champion of youth sports in communities. The Alliance Fastpitch was built on the core values of putting the athlete at the forefront of youth fastpitch and increasing collaboration and community off the field.


“We are really excited about the partnership with DICK’S and their support of the Alliance Fastpitch athletes,” said Jami Lobpries, CEO of Alliance Fastpitch. “DICK’S has proven to be a brand that lives out its mission of supporting, promoting, and equipping female athletes. I hope this is only the beginning and together with DICK’S we can continue to change lives through youth sport participation and experience.”


With this new partnership, DICK’S will have a presence onsite at Alliance Fastpitch National Events. DICK’S will also serve as the presenting partner of the AFCS Player’s Experience, which includes various skill challenges and a chance for our membership to celebrate together before the national championship competition.


Through activations at our national events, the Alliance Fastpitch hopes to further the connection between DICK’S and our members.


About Alliance Fastpitch

The Alliance Fastpitch is a national organizing body for travel softball. The Alliance Fastpitch offers annual memberships for teams, athletes, and coaches. Our national competition structure provides a clear pathway to your season starting with regional play that leads to a national event. Alliance Fastpitch competition includes league play, an in-season tournament series called the Super Cup Series, National Championships, and a player identification program called the Stars of Tomorrow Series. 


About DICK’S Sporting Goods

DICK’S Sporting Goods (NYSE: DKS) creates confidence and excitement by inspiring, supporting and personally equipping all athletes to achieve their dreams. Founded in 1948 and headquartered in Pittsburgh, the leading omnichannel retailer serves athletes and outdoor enthusiasts in more than 850 DICK’S Sporting Goods, Golf Galaxy, Public Lands, Going Going Gone! and Warehouse Sale stores, online, and through the DICK’S mobile app. DICK’S also owns and operates DICK’S House of Sport and Golf Galaxy Performance Center.


Driven by its belief that sports have the power to change lives, DICK’S has been a longtime champion for youth sports and, together with its Foundation, has donated millions of dollars to support under-resourced teams and athletes through the Sports Matter program and other community-based initiatives. Additional information about DICK’S business, corporate giving, sustainability efforts and employment opportunities can be found on,,, and on Instagram, TikTok, Facebook and X.